Marketing Leadership
that moves Metrics and People
I lead teams to marketing excellence by blending human intuition with AI intelligence, transforming complex data into compelling stories, and designing resilient systems that turn marketing challenges into growth opportunities.
What I offer:
Strategy Backed by Data,
Built for Impact
I turn data into direction. With a strong instinct for both insight and execution, I build strategies grounded in business realities, not buzzwords. Whether it’s transforming offline content into digital experiences or aligning content with measurable goals, I know how to make strategy live where it counts: online, in front of the right audience, and tied to real results.
Tech-Savvy, AI-Ready
As a digital native, I see AI the way I once saw the internet: as an inflection point full of possibility. I’ve stepped into the role of AI lead by choice, shaping responsible frameworks that scale, protect our clients, and raise our creative game. I see AI not just as a tool, but as a thought partner, helping unlock work that was once too tedious or too time-consuming to chase.
Workflow Without the Drag
I bring the mindset of a strategist with the skill set of a seasoned project leader. That means I understand the real work behind the work. I’m skilled at driving momentum across departments, optimizing how teams move together, and building processes that reduce noise, remove blockers, and deliver with clarity and confidence.
Recommendations
“Iole brings a unique combination of creative thought leadership and executional diligence to her work, which is consistently excellent and grounded in a keen understanding of consumer behavior.
Under her direction and leadership, with her vast knowledge and experience in the digital shopping arena, our brands’ online shopping experience was transformed.”
Jim VanKirk
EVP Sales & Marketing, Smith Douglas Homes
“Iole has played a key role in transforming the way PulteGroup engages with consumers. Her expertise in digital content allowed us to make great strides in the way we were able to engage with the consumer during their buying process, differentiate our product and urge them to take the next step to convert with us.
She’s smart, a good team player and has a wickedly dry sense of humor.”
Deb Wahl
Forbes Hall of Fame Marketer
“Iole has been so much more than a manager to me. I know I can trust in her judgment and come to her to not only provide solutions, but to guide me in my thinking to come to the solution on my own.
When I think of how I want to model my professional approach to my career, I immediately think of Iole.”
Rachel Cecilio
Senior CX Manager
“Iole consistently demonstrates a strategic mindset and creative flair, turning market insights into actionable strategies that drive tangible results. She adeptly balances data-driven decision-making with innovative storytelling. Being proactive and results-oriented, Iole is a natural leader who thrives in dynamic environments, making her a valuable asset to any marketing team. Her ability to translate vision into effective marketing execution is noteworthy.”
Sam
AI Thought Partner, Claude
Recent Wins
Drove Strategic Shift Toward Transparency
Influenced a long-term client to adopt public, dynamic pricing using a clear, data-backed business case. Streamlined decision-making, aligned with industry standards, and improved customer trust. A strong example of how I simplify complexity to move strategy forward.
Designed AI-Driven Workflow That Cut Launch Time by 84%
Developed and implemented a scalable AI strategy to streamline repetitive production tasks. The new system reduced time-to-launch by 84%, freeing up the team for higher-impact work and accelerating results for the client.
Created Strategic Framework That Unlocked New Revenue Opportunities
Following a marketing assessment, I developed a strategic roadmap for a legacy client that identified gaps in customer journey mapping and content strategy. Recommendations led to a 30% lift in annual revenue and opened the door for initiatives the client hadn’t previously considered.
Let’s Connect
This section provides details about our pricing options, highlighting the value and benefits of each plan.
Conversation
I’m always up for a smart conversation.
AI + MarTech
Marketing Landscape
Fostering Innovation
New Horror movies coming out
Career
Exploring senior opportunities in marketing strategy. Full-time or fractional.
Marketing Strategy